Lecture "Rendez-moi mon parfum""Give me back my perfume"

Who hasn't been disappointed to hold a bouquet of roses up to their nose and not detect a single fragrance?
Why do florists' roses seem to be devoid of fragrance, when there are so many varieties with...

Who hasn't been disappointed to hold a bouquet of roses up to their nose and not detect a single fragrance?

Why do florists' roses seem to be devoid of fragrance, when there are so many varieties with deep scents?

Why not include them in bouquets?

For several years now, rose growers have been trying to restore the fragrance of cut roses, and biologists are beginning to understand the reasons for their difficulties.

During this conference at the Roseraie de Saint-Galmier, Jean-Claude Caissard, Senior Lecturer at LBVpam, revealed how a new variety selection strategy seems to be offering a solution at last.